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Fam Festival 2024

Poster Design

Prospect Park has long been a gathering place for families. With the launch of the FAM Festival, it transformed into a full-on playground for all ages—filled with music, art, and storytelling.

The challenge was to create a visual identity that felt vibrant and engaging, without relying on event photography. The goal was to design a system that could carry the festival’s energy across both physical and digital formats, while remaining accessible to a wide, intergenerational audience.

I started by building a world of quirky, simplified shapes - familiar yet odd- rooted in childhood memory and a sense of visual play. Everything was drawn in flat color while typography was set entirely in black to ensure legibility and contrast, allowing the surreal, playful illustrations to take center stage. The shape design avoided anything too cute, instead leaning on sharp geometry and compositional simplicity to stay graphic and bold. The identity was designed to be modular and flexible. Elements could shift, stack, or rearrange depending on the format-poster, flyer, sticker sheet, or animation. Some prints were left intentionally half-empty so kids could draw directly on them, turning each one into a small collaboration.

The result wants to be a visual identity that invites people in, doesn’t take itself too seriously, and leaves room for others to play along.

Poster

Mockup + Variant

Coloring pages

Collateral

Draw-on postcards

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